Do direct mail right with the right mailing list

Do direct mail right with the right mailing list

Marketing is a lot like talking to a teenager. It can seem like your words are going in one ear and out the other. But studies show that teenagers really are listening—and so are your potential customers. Direct mail marketing is a great way to get your message in...
4 great options for business card finishes

4 great options for business card finishes

In sports, it doesn’t matter how you start; it’s all about the finish. The score at the end of the game is all that matters. The same can be said when it comes to your business card: It’s all about the finish. Using the most appropriate finish can turn your business...
Don’t get lost when designing direct mail

Don’t get lost when designing direct mail

I recently heard a story about a Christmas card returned to its sender after 81 years. That definitely gives new meaning to the phrase “lost in the mail.” We have better technology to help our mail get to the right place than they did back in 1937, but mail still gets...
Meaningful menus that work for you

Meaningful menus that work for you

The wok wasn’t worthy of this. A local Korean fusion restaurant had probably the best bulgogi beef I’ve had in a long time. All their food was great, in fact. The servers were friendly and quick. The place didn’t even last a full year. As any restaurant owner knows,...
Why mess with letterpress?

Why mess with letterpress?

“It’s a good thing.” Don’t worry, that’ll be the first and last time I quote Martha Stewart. Nevertheless, I (reluctantly) give her thanks—not for her cheesecake recipe or the latest place setting tips, but for reviving a classic form of printing I hold near and dear...