Four strategies for printing in a post-pandemic world

Four strategies for printing in a post-pandemic world

I’ll spare you the buzzwords, but it’s no secret the economic side effects of COVID-19 have been seismic, forcing companies to re-think the way they interact with consumers. Naturally, one side effect of the pandemic is our heightened awareness of hygiene and safety...
Packing a Punch: Why your product packaging matters

Packing a Punch: Why your product packaging matters

The thing about first impressions? They’re often your brand’s last. According to Forbes, a tenth of a second is all you have to convey important traits – like trustworthiness – about your brand. In the time it takes to blink, consumers have made snap judgments about...
Four strategies to engage Gen Z with print

Four strategies to engage Gen Z with print

You may know them as iGen, Zoomers and digital natives. I once heard someone refer to them disturbingly as “Generation Zombie,” referring to the way teenagers are mind-numbingly consumed by the smartphones that may as well be an extension of their arms.  But Gen Z...
Adapt your menus for your restaurant reopening

Adapt your menus for your restaurant reopening

“No Bar Seating” “BUFFET CLOSED” “Must be Seated When Eating or Drinking” Debbie and I have missed our favorite restaurants, cafes and coffee shops these past couple months. But even as our eateries re-open their dining rooms, we know they’ll look...