Packing a Punch: Why your product packaging matters

Packing a Punch: Why your product packaging matters

The thing about first impressions? They’re often your brand’s last. According to Forbes, a tenth of a second is all you have to convey important traits – like trustworthiness – about your brand. In the time it takes to blink, consumers have made snap judgments about...
CASE STUDY: International Health Partners

CASE STUDY: International Health Partners

Situation Sixteen years ago, Paula and Dennis Lofstrom found themselves in Bagamoyo, Tanzania with the task of conducting a 14-week audit on the Tanzanian health care infrastructure. With prior experience in medical missionary work, the weeks quickly evolved into a...
Four strategies to engage Gen Z with print

Four strategies to engage Gen Z with print

You may know them as iGen, Zoomers and digital natives. I once heard someone refer to them disturbingly as “Generation Zombie,” referring to the way teenagers are mind-numbingly consumed by the smartphones that may as well be an extension of their arms.  But Gen Z...