Four strategies to engage Gen Z with print

Four strategies to engage Gen Z with print

You may know them as iGen, Zoomers and digital natives. I once heard someone refer to them disturbingly as “Generation Zombie,” referring to the way teenagers are mind-numbingly consumed by the smartphones that may as well be an extension of their arms.  But Gen Z...
Adapt your menus for your restaurant reopening

Adapt your menus for your restaurant reopening

“No Bar Seating” “BUFFET CLOSED” “Must be Seated When Eating or Drinking” Debbie and I have missed our favorite restaurants, cafes and coffee shops these past couple months. But even as our eateries re-open their dining rooms, we know they’ll look...
Shine on: Foil stamping vs. metallic ink

Shine on: Foil stamping vs. metallic ink

All that glitters is not gold. That’s as true in printing as it is in life. Foil stamping and metallic inks give you the opportunity to add a little shine and glitter to your print project—and it definitely doesn’t have to only be gold. Metallic inks and foil stamping...
Do direct mail right with the right mailing list

Do direct mail right with the right mailing list

Marketing is a lot like talking to a teenager. It can seem like your words are going in one ear and out the other. But studies show that teenagers really are listening—and so are your potential customers. Direct mail marketing is a great way to get your message in...
4 great options for business card finishes

4 great options for business card finishes

In sports, it doesn’t matter how you start; it’s all about the finish. The score at the end of the game is all that matters. The same can be said when it comes to your business card: It’s all about the finish. Using the most appropriate finish can turn your business...